February 28th 2012 / Save the Children

Why Save the Children?

So you do know that when you buy a jar of Fair Instant, we donate 10p to Save the Children, don’t you? But why this charity in particular? After all, there are thousands of worthy causes out there. Well, it kind of makes sense when you think about where coffee is grown. Here’s a clue: it’s often in the poorest areas of the world, where children are the most vulnerable.