I know that we like to remind you to keep buying Fair Instant as it supports the work of Save the Children. Our view is that if you like coffee then you might as well buy coffee that comes with a heart and a conscious. And in our view the best you can buy is Fair Instant.
Finally it’s here - the world’s greatest sporting event. After what seems like forever (well 7 years since the bid was won to be precise) the Olympic torch is almost in the stadium. It’s been travelling all the way round the country, apparently within an hour of every single person. Highlights so far of the journey include some cheeky kids trying to nick it (made me smile), a streaker advertising the Free Tibet campaign and Colombia’s own sporting legend Valderrama carrying it through Windsor.
More facts about coffee. We like to keep you on your toes so here is a little more info about our favourite subject.
Do you know how your coffee got into your cup? Alright, we can probably guess how you made it. But where did it come from?
So what will you have for breakfast on May 12th? Or are you too busy to stop and take a few moments to enjoy ‘the most important meal of the day’?
As you know, for every jar of Fair Instant sold, we donate 10p to the charity Save the Children. It may sound like a drop in the ocean but all those pennies add up and it’s just one simple way to give something back, while enjoying your daily mug of coffee. So here’s another example of how, with your help, Save the Children has made a difference.
After the hullabaloo of Fairtrade Fortnight, let’s not let the dust settle or the grass grow too much under our feet. After all, we should support Fairtrade all year round. Want to know why exactly? Well, here’s an update from our Colombian coffee growers that gives you the real nitty-gritty, including the challenges they face and why Fairtrade is so important for them.
As you (should) know by now, it’s just been Fairtrade Fortnight (keep up at the back!) and here at Fair Instant Towers we’ve been looking at how we can support this event after the event, so to speak. It’s worth remembering that, as well as having a cup of steaming Fair Instant, there are lots of other ways you can indulge with an easy conscience.
The name’s a bit of a giveaway but as you’ve probably guessed, Fair Instant is an instant coffee that carries the Fairtrade mark. These days we almost take it for granted that most good coffees are Fairtrade but it's still nice to know that as well as helping Save the Children, our coffee has been traded fairly too.
Fairtrade Fortnight takes place between 27 February – 11 March this year. But what’s it all about?